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Paul Horton - Thursday, September 24, 2009
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In 2004 Creativity Consultant, Richard Florida came to Detroit for a Regional Transformation Process that was to kick off the Create Detroit "Movement" (that never really took off).
At one point during the RTP the question was asked: "What would be the best way to attract & retain talent." I put forth the concept that Detroit should become the Art-Space Capital, which was voted as the top idea by the participants.
Artspace is a nonprofit real estate developer based in Minneapolis. Its mission is “to create and manage space where artists can live, work, exhibit, perform, and conduct business. Artspace supports the continued professional growth of artists and enhances the cultural and economic vitality of the surrounding community.”
The governor, and others have spoken of the need to “brand” Detroit. Only the city has many different facets that several “brands” can be applied. While the D brand brings together a number of elements of Detroit, some other designations could become a part of its image such as the way Austin, Texas bills itself as "The Live Music Capital."
If the city wants to get serious about enhancing its image, increasing tourism as well as attracting and retaining residents, then it should consider aiming to become the “Artspace Capital.” Restoring the “dinosaur” buildings and welcoming artists and art groups is just what is needed to save historic structures that give the downtown added character and will boost tourism and residential appeal.
And just think if the Artspace concept were to be expanded to include buildings for teams of high-tech start-ups. What a tremendous selling point it would be to offer below market rate for space to high-tech entrepreneurs and team members where they could work long hours with the comforts of home at hand and not having to commute. Throw in some venture capitol and Detroit would truly become a talent magnet.
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