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Jeffrey Poling - Sunday, September 20, 2009
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Current Rating: 3.0 (391 votes cast)
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Every year, over 6,500 reporters and photographers from 60 countries come to Detroit's NAIAS to review our auto show. But they see, and report on, more than just cars. They see Detroit in the middle of January, in the the cold, grey, slush of winter when Detroit is at its worst. In contrast, Los Angeles, whose main objective is replace Detroit as the premier auto show in this country, offers their show in warm weather. Two NY Times articles illustrate the significance of this threat:
New York Times, Nov. 29,2006: "Could a rise in the prominence of a Los Angeles show hasten the decline of Detroit as the industry's American center of gravity? Will journalists and auto executives find they prefer the warm glow of the Los Angeles sun to the wintry slush of the Motor City?"
New York Times, Dec. 03, 2006: "Also, the balmy Southern California weather contrasts with Michigan in January..."
The NAIAS is an incredibly well run event but we are wasting its potential to show the beauty of Detroit. No journalist will enjoy the river walk from Cobo Hall to the Ren Cen or the view of our city from Scott's Fountain in the bleak, dreary cold of January but they will in August. And they will write about it. They may even visit the Woodward Dream Cruise while they are here and write that Detroit is still The Motor City.
The idea is simple. MOVE THE NAIAS FROM THE COLD, BLEAKNESS OF JANUARY TO THE WARMTH, AND BEAUTY OF AUGUST. We have to start promoting Detroit when it is at its best with the resources we already have. Only good can come of it in positive publicity, increased tourism and outside investment.
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